100 Years of Data Reveals the One Investing Factor Most People Ignore

August 19, 2026 2 min read

A Long-Term Study

Momentum investing has often been seen as a short-term strategy, but long-term data tells a very different story. A study using almost 100 years of S&P 500 data, going back to 1927, looked at how momentum performed compared with the S&P 500 index. The results were quite strong.

Source : Ben Carlson on X

Momentum Beat the Index

The study compared the momentum factor among large-cap stocks with the S&P 500. Over this very long period, momentum performed much better than the index. It beat the S&P 500 by almost 4 percentage points per year. That is a big difference when it continues for many years.

Why Investors Doubt It

Even with such strong data, many investors find it hard to trust momentum investing. One common reason is that momentum looks like trading. Since momentum often focuses on stocks that are already doing well, some people feel it is only useful for a short period.

The Data Says More

However, the long-term numbers point in another direction. Momentum is not simply about making quick trades. The results from nearly 100 years of market data show that momentum can work over a very long period. The strong difference compared with the S&P 500 makes it a factor worth studying.

Do Your Own Research

Momentum is only one way to look at investing. Other factors may also have their own strengths and weaknesses. Investors should compare momentum with other factors and study the data before making a decision. The key is to look beyond common beliefs and understand what the numbers actually show.

A Factor Worth Watching

The biggest lesson is simple: momentum deserves more attention than it often gets. While many investors may not use momentum in their investment approach, almost 100 years of data shows that it has delivered strong results. For anyone interested in long-term investing, momentum is certainly a factor worth understanding better.

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    100 Years of Data Reveals the One Investing Factor Most People Ignore