"Interviewer: It implies with the studies that markets can be beaten if you use a particular trading strategy. For example a momentum strategy. Fama: Ya, Momentum is the biggest example. Very difficult after that to find anything that is actually robust." Read more here

"On the surface, momentum is anti-intuitive for many investors, whether those who subscribe to EMH, those who are contrarian or those who just like rooting for the underdog." "The bottom line for any momentum investor is not to bet solely on this strategy to the exclusion of others, but to incorporate it as part of … Continue reading A Simple Explanation Of Momentum -Ben Lavine